SUSTAINABILITY
We are committed to making 100 percent of our designs from “sustainable” materials that are recycled, renewable, regenerative or sourced responsibly setting the standard to a new generation of fashion.
Radical transparency
The fashion industry suffers trust from consumers. Recent research and data show breaches at several online fashion brands, as a result, they are demanding to know more, from where and how items are made. At laGuapa we strive for creative integrity, sustainable supply chains, value for money, treatment of workers, and authenticity. Transparency in the supply chain is at the core of our business, including fair labor, sustainable resourcing, and the environment. In response to this issue, we work towards "radical transparency" in manufacturing, hoping to regain the trust of disillusioned customers.
Responsible materials
We source the most beautiful and sustainable fabrics possible to bring laGuapa designs to life. 100% of our fabrics are from recycled, regenerative or renewable materials.
Natural fibres have been at the core of laGuapa. As we continue to grow, we are committed to working with our makers to consciously source materials with low environmental impacts, to create collections that are as equal transparent and creative. We choose natural fibers that are rapidly renewable, plant-based and have a potential for circularity.
Wool
Wool is a soft , attractive and natural fibre and come with a long history of tradition, craft and natural performance. Wools are durable and long-lasting, repairable, keep value in resale and can be onwardly recycled or biodegraded at end of life.
When we source wool we prioritised Australian wool with Ethical certifications and coming from regenerative farms.
Collaborations
We also give back through sustainability-focused collaborations and initiatives like our launches with UPPAREL and Thread Together. UPPAREL is Australasia’s leaders in textile recovery and recycling and they provide us with preloved denim and textile for our Loved cycled collections. Thread Together is an Australian non for profit that collects brand new unsold clothing from all around the country, saving it from landfill. All clothing is given at no cost to people in need with the help of charities and social service agencies. Thread Together provide us with suiting for our upcycling collections and we donate $5 for each garment sold to their charity.
Local manufacturing
The fashion industry runs on systemic inequality and social injustice. The rise of fast fashion and globalized fashion systems has created unequal supply chains, plagued by labor abuses, from poor wages and excessive overtime to unsafe conditions, child labor and modern slavery.
There are people behind the clothes we make, and we put them first. We get to know all of our partners, so we can answer “who made our clothes” at every level of the supply chain. laGuapa is proudly made in Melbourne by small and ethical local manufacturers.
Green Packaging
This is because at laGuapa we don’t choose between experience and responsibility, we have banned all unnecessary waste linked to packaging (no box in a box, no cascade of tissue paper). We have developed reusable packaging that will accompany you on your journeys or enhance your wardrobe. Your product will be delivered in a laGuapa recycled cardboard box and all our swings tags are eco.
Circular economy
Reusing discarded pieces of fabric to create new products is at the core of our business. Fibre recycling will allow the fashion industry to move towards a circular economy. Now is the time to think circularly and move closer to a fully closed-loop fashion system. We have a Zero waste policy, to avoid waste we cut the blankets individually, make prototypes from dead-stock fabrics, and use the cut-offs to make new products or donate to UPPAREL, a textile recycling company based in Melbourne.